First Choice


Call the First Choice contact number on 0844 826 0639 to get your query solved. First Choice is a tour operator, specialising in all-inclusive holidays.

Why would I need to use the First Choice contact number?

  • To book a holiday.
  • To amend or cancel an existing booking.
  • To add an extra to your booking.
  • To pay the deposit or remaining balance of your holiday.
  • To find your local First Choice store.
  • To book an excursion
  • To find out more about the fees when you pay by credit card.

First Choice Holidays

First Choice separates the holidays that it offers into ‘collections’, with something to suit every kind of taste and budget. The collections are:

  • Splashworld- unlimited waterpark access
  •  Premier- luxury holidays
  • Suneo Club- affordable all inclusive breaks
  • Tui Magic Life- beachfront hotels
  • Holiday village- Kids club, waterpark, aerial adventures included in the price


Here are some of the most popular destinations that First Choice provide holidays to:

  • Benidorm, Spain
  • Paphos, Cyprus
  • Playa De Las Americas, Tenerife
  • Sorrento, Italy
  • Marmaris, Turkey
  • Kos, Greece
  • Sinemorets, Bulgaria
  • Aruba, Caribbean
  • Croatia
  • Maldives
  • Sri Lanka
  • United Arab Emirates
  • Cape Verde
  • Costa Rica
  • St. Lucia
  • Kenya
  • Montenegro

First Choice All Inclusive

All inclusive comes as standard with all First Choice holidays. Back in 2013, the company was named as the best large all inclusive holiday company at the British Travel Awards. It means you get all your meals included with the hotel price, and this can often mean not just buffets but á lá carte restaurants, plus beach barbecues and afternoon tea. Local drinks come as standard, but some hotels even include premium spirits and cocktails in their all inclusive drinks menu. You can also choose the 24 hour all inclusive and not have to worry about continuing to drink after midnight or getting hungry in the early hours. There’s also ultra all inclusive, which includes activities such as watersports. Exclusive to luxury Karisma hotels, the gourmet all inclusive packages include gourmet dining, plus 24 hour room service and poolside butlers.

First Choice Holiday Village

First Choice Holiday Villages are a popular choice of hotel, particularly for families. At all the villages, the first child travels for free. There are sporting activities to participate in, plus different experiences such as circus workshops. Each holiday village has a different style of assault course for you to tackle. The hotels also host theme days, with themes such as retro and reality TV. The pools will also have mini slides and flumes to enjoy. As the sun goes down, UK entertainers put on live shows for you to watch. Each holiday village also has a kids club, split into ages, so that the activities suit your child. There are also academies such as a football academy or stage academy.

The holiday villages are also ran to UK childcare standards, which means that every member of staff is DBS checked, has had First Aid training and there is also a strict sign in, sign out system.

First Choice Late Deals

First Choice has a great selection of last minute holiday deals. Plus, they are still all inclusive so you can make a huge saving.

Current deals (May 2016) include:

  • OVACIK, DALAMAN AREA, TURKEY- £202 for 7 nights.
  • SUNNY BEACH, BULGARIA- £277 for 7 nights.

First Choice Holiday Extras

First Choice hopes to make your holiday flow as smoothly as possible. That’s why they offer extras from before you go to whilst you are in resort.

Before you go:

Foreign currency

Get access to great exchange rates, plus no commission fees. In store and online.

Travel Insurance

Provided in partnership with AXA Insurance, First Choice travel insurance can cover you for all eventualities.

At the airport:

Airport parking

Securely park your car for an affordable price before you fly.

Airport hotels

Start off your holiday with a relaxing night in a hotel before you fly.

Airport lounges

Food, wifi, newspapers- what more could you need at the airport!

During the flight:

Seat selection

Ensure that you sit with your group ahead of the flight.

Food and drink

Keep well nourished and hydrated during your flight.

Seats with extra legroom/space/premium upgrades

Make the flight more comfortable with additional legroom, space or a premium upgrade.

During your holiday:

Excursions/ attractions tickets

Pre-book trips before you go, so you don’t have to worry about securing a space in resort.

Car Hire

Get great value car hire and zip around your destination in a way that is convenient for you.

Airport transfers

Make sure you get between your hotel and the airport with ease, without worrying about taxis or public transport.

Kids packs/baby buggies

Ensure your little one has a comfortable holiday.

About First Choice/ TUI Travel

In 2007, First Choice Holidays and the tourism division of TUI AG merged to form TUI Travel. First Choice was originally founded back in 1973 as Owners Abroad, a travel agent. By 1982, it had an offering on the London Stock Exchange, acquiring Air 2000 in 1987. By 1994, the company had made the decision to change the name to First Choice. As a result of the merger with TUI, First Choice merged its airline, First Choice Airways, with Thomsonfly- it was eventually named Thomson Airways in 2008.

Today, First Choice is part of the TUI Group. The TUI Group is the largest travel and tourism company in the world, owning a range of travel agents, hotels, airlines, stores and cruise ships. The group has 76,000 employees, 1800 travel agencies, 6 airlines with a fleet of 130 aircrafts and 300 hotels/resorts. Thomson Airways is the largest airline owned by the TUI Group, with a fleet of 64 aircraft. It also flies from 26 British airports to 109 destinations across the world, making it the largest airline in the world.

The company headquarters can be found in Hannover, Germany, headed by CEO Friedrich Joussen. The company makes an annual profit of around 380 million Euros. It also has a joint listing on the London and Frankfurt Stock Exchanges.

For more information about First Choice holidays or services, call the First Choice contact number shown on this page.